Give While You Shop! #IMAGINE5

Pet parents are known as a generous bunch. We spend $50 billion on our pets every year — $5 billion on pet holiday gifts alone! This Holiday Season, Only Natural Pet is making it easy to shop for your pets and help out an animal in need. For the second year, Only Natural Pet is proud to partner with BlogPaws Be the Change for Pets to make life a little better for the 7.6 million pets who enter shelters across the United States every year.

For every purchase of a toy, treat, bed or accessory, Only Natural Pet will donate 5% of the purchase value to pets in need. Five lucky shelters will split the final donation.

Here’s how you can nominate your local shelter! Share or mention the #IMAGINE5 hashtag on Facebook, Twitter, in a blog post, or post to any other social media. Then register your local shelter using this link and your shelter will be entered to win one of 5 grand prizes. There is no limit to the number of shares, but only one entry per person. So spread the word – and the holiday spirit—by shopping early and often to help give back to pets in need.

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Start Spreading the News…..The Dogist and Only Natural Pet Team Up in NYC

A couple of weekends ago, several hundred lucky NYC dog parents got to meet The Dogist (aka Elias Weiss Friedman), the best-selling author and famed social media dog photographer, while sampling some great Only Natural Pet products.

It was a fantastic turnout and we were so pleased to see more than 250 enthusiastic dog owners at the free mobile photo-op events at three Manhattan parks. We gave out hundreds of Only Natural Pet goodie bags as The Dogist took pics of more than 100 of NYC’s four-legged, furry finest.

We are particularly proud to partner with The Dogist in this event because we share a commitment to natural pet health and nutrition, and together we created a lot of buzz. Due to the power of social media and pet nutrition influencers, these events were seen by 2.5 million people. Our Only Natural Pet branded pedi-cab helped to bring a ton of awareness and impressions about the benefits of natural pet nutrition.

Only Natural Pet and The Dogist also share a passion for supporting pet adoption and improving conditions in animal shelters. To that end, everyone at the events could enter a social media sweepstakes for a chance to win a free year’s supply of Only Natural Pet dog food. A donation from Only Natural Pet to an animal shelter will be made in the name of the winner.

Head to our Facebook page at www.facebook.com/onlynaturalpet to view an awesome video from the weekend.

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Only Natural Pet Celebrates Earth Day with Carbon-Neutral PowerFood™ Line

Natural Pinnacle Brand Founded on Sustainability; Leads Pet Food Industry with Carbon Neutral Products that Help Preserve the Amazon Rainforest in Brazil – Available at 135 PetSmart Stores

Read the whole story at Business Wire.

In celebration of Earth Day on April 22, Only Natural Pet today announced that its PowerFood™ dog and cat food line that has been manufactured and distributed in 2016 is 100 percent carbon neutral.

This distinction is made possible through a partnership with Carbon Credit Capital, a company that analyzes the energy consumed by the ingredient processing, manufacturing, packaging and distribution of products and offers carbon offset credits to be purchased by companies and brands. The funds from purchased credits are donated to global climate improvement projects to offset the resulting carbon emissions.

“The process of offsetting a product’s carbon emissions by investing in global sustainability projects is a more common approach in industries such as airline travel or shipping. But, it’s much newer to the consumer packaged goods industry – especially within the pet food industry,” said Marty Grosjean, founder and CEO of Only Natural Pet. “We’re thrilled to be a leading pet food brand that is applying these innovative practices to help improve our environment. And, by also partnering with PetSmart, we can make this sustainable, natural food line available to environmentally conscious pet parents across the U.S.”

Carbon Credit Capital allows brands, products and companies to fund various global projects aimed at reducing carbon emissions into the atmosphere. As its global project of choice, Only Natural Pet chose ADPML Portel-Para REDD, a sustainability project located in the Pará region of Brazil. The initiative is helping to preserve the Amazon forest that is at risk of being deforested. The project expects to prevent more than 22 million tons of greenhouse gas emissions from being released into the atmosphere over the course of its lifetime.

Through the PowerFood Carbon Neutral program, in 2016 Only Natural Pet expects to donate more than $10,000 to this sustainability project, offsetting more than 800 metric tons of carbon emissions over the course of the year.

As a founding member of the Pet Industry Sustainability Coalition, Only Natural Pet is committed to sustainability and “green” business practices. The company utilizes wind power, carbon-neutral shipping and sustainable packaging, as well as pursues a zero-waste goal at all its facilities.

PetSmart is the exclusive national retailer for the Only Natural Pet pinnacle natural pet food brand and the product is available now in 135 stores across the nation. PetSmart expects to expand the brand later this year to more stores across the nation and additional products featuring new flavors for dogs and cats.

About Only Natural Pet

Only Natural Pet was founded in 2004 in Boulder, Colorado, with a commitment to finding the most effective and sustainable natural pet products for every facet of a pet’s life. Today, the company is a leading online retailer in the natural pet supplies market offering an e-commerce site, retail store, and catalog business with more than 3,900 products from leading manufacturers in the natural, organic, and eco-friendly pet supply market. Only Natural Pet produces more than 500 of its own highly popular Only Natural Pet branded products, including food, vitamins, supplements, and flea prevention and treatment.

About PetSmart®

PetSmart, Inc. is the largest specialty pet retailer of services and solutions for the lifetime needs of pets. At PetSmart, we love pets, and we believe pets make us better people. Every day with every connection, PetSmart’s passionate associates help bring pet parents closer to their pets so they can live more fulfilled lives. This mission impacts everything we do for our customers, the way we support our associates, and how we give back to our communities. We employ approximately 53,000 associates, operate approximately 1,444 pet stores in the United States, Canada and Puerto Rico and approximately 202 in-store PetSmart® PetsHotel® dog and cat boarding facilities. PetSmart provides a broad range of competitively priced pet food and pet products and offers dog training, pet grooming, pet boarding, PetSmart Doggie Day Camp day care services and pet adoption services in stores. Our portfolio of digital resources for pet parents – including PetSmart.com, PetFoodDirect.com, Pet360.com and petMD.com – offers the most comprehensive online pet supplies and pet care information in the U.S. Through our in-store pet adoption partnership with independent nonprofit organizations, PetSmart Charities® and PetSmart Charities™ of Canada, PetSmart helps to save the lives of nearly 500,000 homeless pets each year. In addition, PetSmart supports organizations that make communities a better place to call home through our philanthropy program, PetSmart Gives Back™. By giving back to the communities where we live and work, PetSmart not only celebrates the power of pets to enrich people’s lives—we live it.

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Demystifying the Paleo Diet for Dogs

With so much buzz surrounding natural pet food these days, it’s hard to really get to the root of the trend. Thankfully, Only Natural Pet has been in the business for over 11 years: natural for us isn’t just a fad, it’s a lifestyle. To help spread the word about the importance of the Paleo Diet for dogs and why it’s helping our dogs live longer, healthier lives, Samantha Randall from Top Dog Tips sat down with Dr. Jean Hofve, Only Natural Pet’s on-staff holistic veterinarian, Marty Grosjean, Only Natural Pet’s founder and CEO, and Eran Cohen, PetSmart’s Chief Customer Experience Officer. Why would she interview a PetSmart representative? Because Only Natural Pet products are available exclusively at PetSmart stores and PetSmart.com.

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Imagine What 5 Can Do with Only Natural Pet and BlogPaws Be The Change

Only Natural Pet Imagine5

To help the 7.6 million homeless pets that enter shelters in the United States every year, Only Natural Pet is teaming up with BlogPaws. During this season of giving, every purchase from Only Natural Pet made with the IMAGINE5 coupon code from the #IMAGINE5 campaign will give 5% of the purchase to Be The Change to help homeless pets as they wait for their forever home.

Read the entire Imagine5 article here and make a difference in a pet’s life today.

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Natural Papa: The Fundamentals of Natural Pet Food

Everything You Need To Know About the Different Types of Pet Food

Recently our CEO & Founder Marty Grosjean wrote an article for the Natural Papa blog to help natural pet parents sort through all of the amazing pet food options available. Take a look to learn about all of the types out there and demystify your pet’s diet!

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Only Natural Pet Donates 15,000 Meals to Colorado Organizations

Only Natural Pet Partners with Safe Haven Rescue and Colorado Pet Pantry to Help Pets in Need

We’re excited to announce that Only Natural Pet recently donated 15,000 natural pet meals to two Colorado organizations: Safe Haven Rescue and Colorado Pet Pantry to help pets in need. We’ve spent the past 11 years finding innovative, cutting-edge holistic health solutions for dogs and cats and has become a leader in the natural pet products industry and all of the donated meals came from Only Natural Pet’s newest high-quality, grain-free, natural PowerFood dry food line.

The Colorado Pet Pantry pet food bank and our clients are immensely grateful for the generous donation from Only Natural Pet,” said Eileen Lambert, executive director of the Colorado Pet Pantry. “With two pet food banks coming up this week alone, the pet food donation will immediately help families throughout the Denver and Boulder-metro area to feed their pets and keep them with the families that love them.”

Giving back to the Colorado pet community is important to Only Natural Pet. In addition to food donations from Only Natural Pet’s online store, our flagship retail store in Boulder hosts weekly pet adoption sessions in partnership with Safe Haven Rescue. Since March of 2015, over 60 pets have been adopted from the weekly event.

PowerFood on its way!

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