Welcome to the ‘PAWprint Chronicles’. The folks here at Only Natural Pet have embarked on a Journey and we’d like to start sharing it with you…and ask you to share yours with us. Please.
The stories we tell will be focused on ‘sustainability’ and our efforts to make our company, products and people as environmentally friendly as possible. One of our definitions of sustainability is: “Continually thinking about how to make things better/greener…People, Planet, Profit…then ACT on it!”
When Marty started our company eight years ago, he was determined to make authentic ‘greenness’ a big part of our new enterprise. Most of us had already been on that path for a long time so it seemed only natural to make it a basic tenet here.
And so we began: 100% wind powered, company subsidized bus passes, reuse our shipping boxes, biodegradable packing peanuts, quarterly “Pick Up Poop” at local trails, an active Green Team representing every department in the company and local store, and more.
Today those early efforts are ramping up. Why, because we now have the ‘critical mass’ in our business to make some fun and important things happen. We also have a new team member, Chris, who has ‘sustainability’ as a big part of his job description. He is very experienced and passionate about it. We’re also putting together a new road map for our journey that you’ll hear more about soon.
Our Green Team has now moved from meeting occasionally to meeting twice a month. We also had our first ‘All Company’ meeting where Chris shared his background and vision around this journey. He passed out green lensed sunglasses to all 50 employees and we talked about looking at everything in various shades of green. Funny how a little prop like that can really change one’s perspective.
At our next ‘All Company’ meeting we are going to be working on ‘Personal Sustainability Plans’ that each team member will be asked to complete and track progress. We figure that you can’t ask your suppliers and customers to participate if you don’t do it yourself first.
We just finished a five page ‘Sustainability Action Plan’ that has specific baselines and goals. All of these things we will share with you and ask for your feedback and advise to help improve what we are doing.
Our green goals start with each of us individually, improve our company efforts, start tracking our suppliers efforts and move to those who are aligned with us. Our Big Hairy Audacious Goal is to take what we are doing and spread it out into the rest of the pet industry through our trade association and other cool ideas to ‘green up the pet industry’.
This will be a fun, informative and interesting journey. Will you join us as we go forth on our ‘PAWprint Chronicles’?