New York! New York!

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The best-selling author and famed social media photographer The Dogist (aka Elias Weiss Friedman), and Only Natural Pet have partnered for a whirlwind tour of three NYC dog parks.

It was a fantastic turnout and we were so pleased to see more than 250 enthusiastic dog owners at the free mobile photo-op events at three Manhattan parks. We gave out hundreds of Only Natural Pet goodie bags as The Dogist took pics of more than 100 of NYC’s four-legged, furry finest.

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We are particularly proud to partner with The Dogist in this event because we share a commitment to natural pet health and nutrition, and together we created a lot of buzz. Due to the power of social media and pet nutrition influencers, these events were seen by 2.5 million people. Our Only Natural Pet branded pedi-cab helped to bring a ton of awareness and impressions about the benefits of natural pet nutrition.

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Only Natural Pet and The Dogist also share a passion for supporting pet adoption and improving conditions in animal shelters. To that end, everyone at the events could enter a social media sweepstakes for a chance to win a free year’s supply of Only Natural Pet dog food. A donation from Only Natural Pet to an animal shelter will be made in the name of the winner.

Head to our Facebook page at facebook.com/onlynaturalpet to view an awesome video from the weekend.

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Only Natural Pet Opens Store in Aspen

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We are so excited to announce that Only Natural Pet is expanding its Colorado retail presence by opening its second store next week in Aspen! The new Aspen store, which is located on the Cooper Avenue Mall in the central retail and entertainment district, will open Saturday, December 17 at the peak of the holiday and ski season.  There is a special ribbon cutting ceremony on Dec. 17 at 10 a.m. if you can make it – of course, pets are welcome!

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The 2,000 square foot store will feature a diverse product mix of all the Only Natural Pet products you already know and love, including holistic, paleo-inspired natural foods featuring wholesome high-protein recipes, as well as pet treats, chews, vitamins and supplements. The new store will also carry holiday gift friendly products like collars, leashes, clothing and toys. And you can be sure that all products and brands featured in the Aspen store will share our natural brand philosophy, including home-grown Colo.-based brands such as Hoot & Co. and Down Dog Snacks.

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And because we love our pet communities as much as we love our pets, we are donating 10% of sales from 3-7 pm on Dec. 17-18 to the Aspen Animal Shelter.

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Only Natural Pet Celebrates Earth Day with Carbon-Neutral PowerFood™ Line

Natural Pinnacle Brand Founded on Sustainability; Leads Pet Food Industry with Carbon Neutral Products that Help Preserve the Amazon Rainforest in Brazil – Available at 135 PetSmart Stores

Read the whole story at Business Wire.

In celebration of Earth Day on April 22, Only Natural Pet today announced that its PowerFood™ dog and cat food line that has been manufactured and distributed in 2016 is 100 percent carbon neutral.

This distinction is made possible through a partnership with Carbon Credit Capital, a company that analyzes the energy consumed by the ingredient processing, manufacturing, packaging and distribution of products and offers carbon offset credits to be purchased by companies and brands. The funds from purchased credits are donated to global climate improvement projects to offset the resulting carbon emissions.

“The process of offsetting a product’s carbon emissions by investing in global sustainability projects is a more common approach in industries such as airline travel or shipping. But, it’s much newer to the consumer packaged goods industry – especially within the pet food industry,” said Marty Grosjean, founder and CEO of Only Natural Pet. “We’re thrilled to be a leading pet food brand that is applying these innovative practices to help improve our environment. And, by also partnering with PetSmart, we can make this sustainable, natural food line available to environmentally conscious pet parents across the U.S.”

Carbon Credit Capital allows brands, products and companies to fund various global projects aimed at reducing carbon emissions into the atmosphere. As its global project of choice, Only Natural Pet chose ADPML Portel-Para REDD, a sustainability project located in the Pará region of Brazil. The initiative is helping to preserve the Amazon forest that is at risk of being deforested. The project expects to prevent more than 22 million tons of greenhouse gas emissions from being released into the atmosphere over the course of its lifetime.

Through the PowerFood Carbon Neutral program, in 2016 Only Natural Pet expects to donate more than $10,000 to this sustainability project, offsetting more than 800 metric tons of carbon emissions over the course of the year.

As a founding member of the Pet Industry Sustainability Coalition, Only Natural Pet is committed to sustainability and “green” business practices. The company utilizes wind power, carbon-neutral shipping and sustainable packaging, as well as pursues a zero-waste goal at all its facilities.

PetSmart is the exclusive national retailer for the Only Natural Pet pinnacle natural pet food brand and the product is available now in 135 stores across the nation. PetSmart expects to expand the brand later this year to more stores across the nation and additional products featuring new flavors for dogs and cats.

About Only Natural Pet

Only Natural Pet was founded in 2004 in Boulder, Colorado, with a commitment to finding the most effective and sustainable natural pet products for every facet of a pet’s life. Today, the company is a leading online retailer in the natural pet supplies market offering an e-commerce site, retail store, and catalog business with more than 3,900 products from leading manufacturers in the natural, organic, and eco-friendly pet supply market. Only Natural Pet produces more than 500 of its own highly popular Only Natural Pet branded products, including food, vitamins, supplements, and flea prevention and treatment.

About PetSmart®

PetSmart, Inc. is the largest specialty pet retailer of services and solutions for the lifetime needs of pets. At PetSmart, we love pets, and we believe pets make us better people. Every day with every connection, PetSmart’s passionate associates help bring pet parents closer to their pets so they can live more fulfilled lives. This mission impacts everything we do for our customers, the way we support our associates, and how we give back to our communities. We employ approximately 53,000 associates, operate approximately 1,444 pet stores in the United States, Canada and Puerto Rico and approximately 202 in-store PetSmart® PetsHotel® dog and cat boarding facilities. PetSmart provides a broad range of competitively priced pet food and pet products and offers dog training, pet grooming, pet boarding, PetSmart Doggie Day Camp day care services and pet adoption services in stores. Our portfolio of digital resources for pet parents – including PetSmart.com, PetFoodDirect.com, Pet360.com and petMD.com – offers the most comprehensive online pet supplies and pet care information in the U.S. Through our in-store pet adoption partnership with independent nonprofit organizations, PetSmart Charities® and PetSmart Charities™ of Canada, PetSmart helps to save the lives of nearly 500,000 homeless pets each year. In addition, PetSmart supports organizations that make communities a better place to call home through our philanthropy program, PetSmart Gives Back™. By giving back to the communities where we live and work, PetSmart not only celebrates the power of pets to enrich people’s lives—we live it.

Imagine What 5 Can Do with Only Natural Pet and BlogPaws Be The Change

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To help the 7.6 million homeless pets that enter shelters in the United States every year, Only Natural Pet is teaming up with BlogPaws. During this season of giving, every purchase from Only Natural Pet made with the IMAGINE5 coupon code from the #IMAGINE5 campaign will give 5% of the purchase to Be The Change to help homeless pets as they wait for their forever home.

Read the entire Imagine5 article here and make a difference in a pet’s life today.

Only Natural Pet Donates 15,000 Meals to Colorado Organizations

Only Natural Pet Partners with Safe Haven Rescue and Colorado Pet Pantry to Help Pets in Need

We’re excited to announce that Only Natural Pet recently donated 15,000 natural pet meals to two Colorado organizations: Safe Haven Rescue and Colorado Pet Pantry to help pets in need. We’ve spent the past 11 years finding innovative, cutting-edge holistic health solutions for dogs and cats and has become a leader in the natural pet products industry and all of the donated meals came from Only Natural Pet’s newest high-quality, grain-free, natural PowerFood dry food line.

The Colorado Pet Pantry pet food bank and our clients are immensely grateful for the generous donation from Only Natural Pet,” said Eileen Lambert, executive director of the Colorado Pet Pantry. “With two pet food banks coming up this week alone, the pet food donation will immediately help families throughout the Denver and Boulder-metro area to feed their pets and keep them with the families that love them.”

Giving back to the Colorado pet community is important to Only Natural Pet. In addition to food donations from Only Natural Pet’s online store, our flagship retail store in Boulder hosts weekly pet adoption sessions in partnership with Safe Haven Rescue. Since March of 2015, over 60 pets have been adopted from the weekly event.

PowerFood on its way!

Will Pet Parents Pre-Order or Exclusively Buy Their Pet Food Online? You Bet They Do!

Natural Pet Product Pioneer Only Natural Pet, Receives Overwhelmingly Positive Response to New Product Launch

Boulder, Colo., September 24, 2014― Only Natural Pet (http://www.onlynaturalpet.com), a Boulder-based pioneer of natural pet food, supplements and supplies, announced today that it is enhancing its pet food offering with an October 6, 2014 release of its natural dog kibble and canned cat food. To formulate the new foods, Only Natural Pet worked with holistic veterinarian Dr. Jean Hofve to create the new allergy-friendly Canine PowerFood™ and Feline PowerPâté™.

“Our customers were looking for a natural, grain-free food where meat was the #1 ingredient. After listening to customer requests, we formulated a natural recipe that is high-quality, made in the USA, and affordable. Our exclusively online approach to serving pet parents streamlines the entire process and passes on significant savings.” said Kersten Lee, Director of Product for Only Natural Pet. Canine PowerFood is a dry food based on the latest scientific research into packing optimal nutrition into a dog kibble, including high animal protein content and inclusion of healthy fats. This revolutionary new food comes in three recipes: Poultry Feast, Just Fish Feast and Red Meat Feast. These allergy-friendly recipes are grain-free and gluten-free and contain low-glycemic carbs like garbanzo beans and lentils, as well as fresh fruits and vegetables, offering dogs whole food sources of important vitamins and minerals. Each piece of kibble is infused with Only Natural Pet’s proprietary PowerBoost™, a raw, freeze-dried blend of superfoods like green-lipped mussels, sea cucumber, pumpkin, probiotics, and digestive enzymes.

Feline PowerPâté is a canned cat food that also comes in three recipes: Chicken Dinner, Turkey Dinner and Seafood Dinner. Each recipe comes in a BPA-free can and is made in small batches at a micro-cannery in the USA with 100% human grade, grain-free and gluten-free ingredients. All three recipes feature fresh meat, fruits and vegetables and are packed in a homemade broth.

“Our commitment to improving the health of our companion animals with a holistic approach to pet health has been our top priority since founding Only Natural Pet over 10 years ago,” said Marty Grosjean, Founder and President of Only Natural Pet. “Our success with pre-orders alone demonstrates the trust we have built with customers in developing natural products and shipping them directly to the home. We have been overwhelmed by the positive response from customers that have been shopping with us for years, we can’t thank them enough for their loyal support and trust over the years.”

The new products will be sold exclusively online at http://www.onlynaturalpet.com, http://www.pet360.com and http://www.petfooddirect.com. The Canine PowerFood will be sold in 4.5-pound and 22.5-pound bags; the Feline PowerPâté will be offered in individual 5.5 oz cans and in cases of 24. The new PowerFood line joins Only Natural Pet’s three existing food lines: HealthMeals™, EasyRaw™, and MaxMeat™.

Only Natural Pet worked with BlogPaws (http://www.blogpaws.com), the go-to social media company for pet bloggers and social media enthusiasts, to assist with the launch. BlogPaws recruited 20 pet bloggers to review and sample the PowerFood in an exclusive pre-launch campaign.

About Only Natural Pet
Only Natural Pet (http://www.onlynaturalpet.com) was founded in 2004 in Boulder, Colorado, with a commitment to finding the most effective and sustainable natural pet products for every facet of a pet’s life. Today, Only Natural Pet is the leading online retailer in the natural pet food, supplements and supplies market. The company operates an e-commerce site, flagship retail store, and a print catalog that offers more than 3,900 products from Only Natural Pet and leading manufacturers in the natural, organic, and eco-friendly pet supply market. Only Natural Pet produces more than 200 of its own highly popular Only Natural Pet branded products, including food, vitamins, supplements, flea prevention, and homeopathic treatments.