Only Natural Pet Opens Store in Aspen


We are so excited to announce that Only Natural Pet is expanding its Colorado retail presence by opening its second store next week in Aspen! The new Aspen store, which is located on the Cooper Avenue Mall in the central retail and entertainment district, will open Saturday, December 17 at the peak of the holiday and ski season.  There is a special ribbon cutting ceremony on Dec. 17 at 10 a.m. if you can make it – of course, pets are welcome!


The 2,000 square foot store will feature a diverse product mix of all the Only Natural Pet products you already know and love, including holistic, paleo-inspired natural foods featuring wholesome high-protein recipes, as well as pet treats, chews, vitamins and supplements. The new store will also carry holiday gift friendly products like collars, leashes, clothing and toys. And you can be sure that all products and brands featured in the Aspen store will share our natural brand philosophy, including home-grown Colo.-based brands such as Hoot & Co. and Down Dog Snacks.


And because we love our pet communities as much as we love our pets, we are donating 10% of sales from 3-7 pm on Dec. 17-18 to the Aspen Animal Shelter.


Keep Pets Safe When You Deck the Halls!

Whatever you celebrate this season – Christmas, Hanukah, Kwanzaa – chances are your home is transformed with decorations. The lights, the ornaments, the garland – just know that all those shiny and new decorations look like toys to your pet. You don’t need to hold back on the festive trimmings, but pet safety is something to consider during the holidays. Here are some tips to keep your pets safe while you deck the halls.

  • Protecting Sparky from Sparks. Keep wires and cords out of paws reach. A wire can deliver a potentially lethal electrical shock and a punctured battery can cause burns to the mouth and esophagus.
  • O Christmas tree. Your cat will think Christmas came early as soon as your Christmas tree is up, so how do you keep them off the impossible-to-resist tree of their dreams? Consider an artificial tree, as cats tend to find them less appealing. Choose a corner location or put the tree in a room your cat rarely visits. Be sure to get a sturdy tree stand and anchor the tree securely so it doesn’t tip and fall, causing injury to your cat. Also, consider getting kitty an early Christmas gift – a new cat condo or scratcher so she will be less tempted.
  • I love my new water bowl. Do not add any chemicals, aspirin or sugar to the water for your tree, which may poison or cause upset stomachs in your pet. Also, keep the water fresh to avoid stagnation and the release of bacteria.
  • All that glitters. Pets love tinsel and shiny, light-catching decorations. They might also decide that they look delicious. Don’t spend Christmas Eve in your vet’s emergency room. Keep a close eye on Fido and make sure he has plenty of new and interesting chew toys. Avoid glass ornaments, and keep any homemade ornaments, particularly those made from salt-dough or other food-based materials, out of pets’ reach.
  • Like paws to a flame. Never leave a pet alone in an area with a lit candle; consider using flameless candles instead. Pets can easily burn themselves or cause a fire if they knock candles over. Use appropriate candle holders place on a stable surface.
  • Plant danger. Mistletoe, holly, poinsettias, balsam, pine and cedar are all holiday staples, but they can cause nausea, vomiting and diarrhea if ingested by your pet. Also, many varieties of lilies can cause kidney failure in cats if ingested. Consider using boughs of just-as-jolly artificial plants.

The bottom line – be aware of all the new, tempting decorations in your house and keep a sharp eye on your fur babies, and everyone if your house can enjoy a safe, festive holiday!

Give While You Shop! #IMAGINE5

Pet parents are known as a generous bunch. We spend $50 billion on our pets every year — $5 billion on pet holiday gifts alone! This Holiday Season, Only Natural Pet is making it easy to shop for your pets and help out an animal in need. For the second year, Only Natural Pet is proud to partner with BlogPaws Be the Change for Pets to make life a little better for the 7.6 million pets who enter shelters across the United States every year.

For every purchase of a toy, treat, bed or accessory, Only Natural Pet will donate 5% of the purchase value to pets in need. Five lucky shelters will split the final donation.

Here’s how you can nominate your local shelter! Share or mention the #IMAGINE5 hashtag on Facebook, Twitter, in a blog post, or post to any other social media. Then register your local shelter using this link and your shelter will be entered to win one of 5 grand prizes. There is no limit to the number of shares, but only one entry per person. So spread the word – and the holiday spirit—by shopping early and often to help give back to pets in need.

Only Natural Pet Celebrates Earth Day with Carbon-Neutral PowerFood™ Line

Natural Pinnacle Brand Founded on Sustainability; Leads Pet Food Industry with Carbon Neutral Products that Help Preserve the Amazon Rainforest in Brazil – Available at 135 PetSmart Stores

Read the whole story at Business Wire.

In celebration of Earth Day on April 22, Only Natural Pet today announced that its PowerFood™ dog and cat food line that has been manufactured and distributed in 2016 is 100 percent carbon neutral.

This distinction is made possible through a partnership with Carbon Credit Capital, a company that analyzes the energy consumed by the ingredient processing, manufacturing, packaging and distribution of products and offers carbon offset credits to be purchased by companies and brands. The funds from purchased credits are donated to global climate improvement projects to offset the resulting carbon emissions.

“The process of offsetting a product’s carbon emissions by investing in global sustainability projects is a more common approach in industries such as airline travel or shipping. But, it’s much newer to the consumer packaged goods industry – especially within the pet food industry,” said Marty Grosjean, founder and CEO of Only Natural Pet. “We’re thrilled to be a leading pet food brand that is applying these innovative practices to help improve our environment. And, by also partnering with PetSmart, we can make this sustainable, natural food line available to environmentally conscious pet parents across the U.S.”

Carbon Credit Capital allows brands, products and companies to fund various global projects aimed at reducing carbon emissions into the atmosphere. As its global project of choice, Only Natural Pet chose ADPML Portel-Para REDD, a sustainability project located in the Pará region of Brazil. The initiative is helping to preserve the Amazon forest that is at risk of being deforested. The project expects to prevent more than 22 million tons of greenhouse gas emissions from being released into the atmosphere over the course of its lifetime.

Through the PowerFood Carbon Neutral program, in 2016 Only Natural Pet expects to donate more than $10,000 to this sustainability project, offsetting more than 800 metric tons of carbon emissions over the course of the year.

As a founding member of the Pet Industry Sustainability Coalition, Only Natural Pet is committed to sustainability and “green” business practices. The company utilizes wind power, carbon-neutral shipping and sustainable packaging, as well as pursues a zero-waste goal at all its facilities.

PetSmart is the exclusive national retailer for the Only Natural Pet pinnacle natural pet food brand and the product is available now in 135 stores across the nation. PetSmart expects to expand the brand later this year to more stores across the nation and additional products featuring new flavors for dogs and cats.

About Only Natural Pet

Only Natural Pet was founded in 2004 in Boulder, Colorado, with a commitment to finding the most effective and sustainable natural pet products for every facet of a pet’s life. Today, the company is a leading online retailer in the natural pet supplies market offering an e-commerce site, retail store, and catalog business with more than 3,900 products from leading manufacturers in the natural, organic, and eco-friendly pet supply market. Only Natural Pet produces more than 500 of its own highly popular Only Natural Pet branded products, including food, vitamins, supplements, and flea prevention and treatment.

About PetSmart®

PetSmart, Inc. is the largest specialty pet retailer of services and solutions for the lifetime needs of pets. At PetSmart, we love pets, and we believe pets make us better people. Every day with every connection, PetSmart’s passionate associates help bring pet parents closer to their pets so they can live more fulfilled lives. This mission impacts everything we do for our customers, the way we support our associates, and how we give back to our communities. We employ approximately 53,000 associates, operate approximately 1,444 pet stores in the United States, Canada and Puerto Rico and approximately 202 in-store PetSmart® PetsHotel® dog and cat boarding facilities. PetSmart provides a broad range of competitively priced pet food and pet products and offers dog training, pet grooming, pet boarding, PetSmart Doggie Day Camp day care services and pet adoption services in stores. Our portfolio of digital resources for pet parents – including,, and – offers the most comprehensive online pet supplies and pet care information in the U.S. Through our in-store pet adoption partnership with independent nonprofit organizations, PetSmart Charities® and PetSmart Charities™ of Canada, PetSmart helps to save the lives of nearly 500,000 homeless pets each year. In addition, PetSmart supports organizations that make communities a better place to call home through our philanthropy program, PetSmart Gives Back™. By giving back to the communities where we live and work, PetSmart not only celebrates the power of pets to enrich people’s lives—we live it.

Demystifying the Paleo Diet for Dogs

With so much buzz surrounding natural pet food these days, it’s hard to really get to the root of the trend. Thankfully, Only Natural Pet has been in the business for over 11 years: natural for us isn’t just a fad, it’s a lifestyle. To help spread the word about the importance of the Paleo Diet for dogs and why it’s helping our dogs live longer, healthier lives, Samantha Randall from Top Dog Tips sat down with Dr. Jean Hofve, Only Natural Pet’s on-staff holistic veterinarian, Marty Grosjean, Only Natural Pet’s founder and CEO, and Eran Cohen, PetSmart’s Chief Customer Experience Officer. Why would she interview a PetSmart representative? Because Only Natural Pet products are available exclusively at PetSmart stores and

Imagine What 5 Can Do with Only Natural Pet and BlogPaws Be The Change

Only Natural Pet Imagine5

To help the 7.6 million homeless pets that enter shelters in the United States every year, Only Natural Pet is teaming up with BlogPaws. During this season of giving, every purchase from Only Natural Pet made with the IMAGINE5 coupon code from the #IMAGINE5 campaign will give 5% of the purchase to Be The Change to help homeless pets as they wait for their forever home.

Read the entire Imagine5 article here and make a difference in a pet’s life today.

Natural Papa: The Fundamentals of Natural Pet Food

Everything You Need To Know About the Different Types of Pet Food

Recently our CEO & Founder Marty Grosjean wrote an article for the Natural Papa blog to help natural pet parents sort through all of the amazing pet food options available. Take a look to learn about all of the types out there and demystify your pet’s diet!

Only Natural Pet Donates 15,000 Meals to Colorado Organizations

Only Natural Pet Partners with Safe Haven Rescue and Colorado Pet Pantry to Help Pets in Need

We’re excited to announce that Only Natural Pet recently donated 15,000 natural pet meals to two Colorado organizations: Safe Haven Rescue and Colorado Pet Pantry to help pets in need. We’ve spent the past 11 years finding innovative, cutting-edge holistic health solutions for dogs and cats and has become a leader in the natural pet products industry and all of the donated meals came from Only Natural Pet’s newest high-quality, grain-free, natural PowerFood dry food line.

The Colorado Pet Pantry pet food bank and our clients are immensely grateful for the generous donation from Only Natural Pet,” said Eileen Lambert, executive director of the Colorado Pet Pantry. “With two pet food banks coming up this week alone, the pet food donation will immediately help families throughout the Denver and Boulder-metro area to feed their pets and keep them with the families that love them.”

Giving back to the Colorado pet community is important to Only Natural Pet. In addition to food donations from Only Natural Pet’s online store, our flagship retail store in Boulder hosts weekly pet adoption sessions in partnership with Safe Haven Rescue. Since March of 2015, over 60 pets have been adopted from the weekly event.

PowerFood on its way!

Pet Industry Sustainability Coalition, Only Natural Pet & BlogPaws: Making a Successful Zero-Waste Event

At the most recent BlogPaws Conference in Nashville, TN, Only Natural Pet teamed up with Caitlyn Bolton and the Pet Industry Sustainability Coalition (PISC) to create a zero-waste event. This was a first ever for the pet industry and the pilot program went amazing!

Since this was a first of its kind for the pet industry, Bolton needed to lead a dedicated team to ensure success. “Because this is the first zero-waste event in the pet industry that we know of… we will start by managing the waste under our direct control-this includes all waste accumulated during the setup, conference and teardown,” Bolton said. This included everything from diverting bottles and glass to more complicated materials including shrink wrap, food waste and pet waste from landfills; encouraging sponsors and participants to reduce and reuse as much as possible; and to continually communicate the goals of the zero-waste conference and the important role it plays for the pet industry, pet parents and, of course, the pets!

Check out Pet World Insider’s interview with Pet Industry Sustainability Coalition’s Caitlyn Bolton to learn about the importance of this zero-waste event and the impact that it has:

Fighting Fleas & Ticks? Get Some Help from our Friends at!

Our friends over at Fidose of Reality love and care for your dogs just as much as we do. That’s why they’ve put together this useful guide of 8 Hacks to Prevent Dog Fleas and Ticks. Packed with natural solutions to the nastiest biting insects, this post is all-natural and a must read for any dog parents out there who want to protect their dogs from fleas and ticks and from dangerous chemicals and pesticides.